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Pay Per Click Management (PPC)

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

The ad service is largely focused on keywords. Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

Google Experts

Our Google experts have gone through extensive training. We benefit from direct access to Google who provide us with insights and trends which we use to develop our Pay-Per-Click service.

Our team of B2B search experts has years of experience with PPC, SEO, landing page optimization, and lead quality analysis. We've been helping B2B companies like yours launch and optimize their search marketing campaigns since 2006.

We thrive in challenging environments, dive deep into the data to come up with unique opportunities, and generally just love the process of creating amazing results for our clients.

BIng and Yahoo

Your ads could appear on the top or to the right of Bing, Yahoo, and MSN search results. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.

Bing Ads is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you will have to beat the bids of the other advertisers who are also bidding on "shoe." You determine how much you are willing to bid.

Your ad position is based on several things, including:

  1. How closely your ad and website fit with the terms that are searched (relevance).
  2. How your bid compares to other bids in the Bing Ads auction.
  3. How strongly your ad has performed in the past and how often it has been clicked (click-through rate).
  4. The stronger you are in these areas, the better your chances of winning the top ad position.


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